Feedback from Presentations:
There was a lot of feedback that I got that has been unnecessary to post. People gave me ideas like making a power point (of course college professors would say that) and maybe doing a focus group, which I think is something that should be done after we prevent these ideas to the ONA by whoever decides to pick it up. In general there was extremely positive feedback and most people thought it could be implemented, etc.
People said some general comments which they thought were stronger were:
Our goal
Our use of technology/the internet
Starting with a smaller community newspaper
Clear concept
They liked our name for it
The relevant interests to our age demographic
Using buzz words like hyper-local, etc. were responded to well.
Easing networking into news
Safety
Personalization and privacy of lockers
That our demographic is too young for MySpace and Facebook.
They liked our ability to adapt to potential sponsors and the flexibility for change
Tricking the students into reading news
Still using the professional journalists while involving the community
What they felt still needed work (based on a rough presentation and then a little smoother one the second time around from me by myself – keep this in mind.):
We need to look more into what the target audience wants to learn about
Risk of censorship
Streaming video potential?
Will the content be repackaged for these kids?
Wondering if there are strong community newspapers online (I SAY YES TO THAT)
How to convince fearful adults (TO THIS I SAY, THE KIDS ARE ALREADY ON THE INTERNET DOING THINGS, LET’S GIVE THEM AN ACTUAL SAFE PLACE TO SPEND THEIR TIME.)
Approaching a paper for moch content instead of creating headlines in our presentations ourselves.
Some other random suggestions:
Look for smaller community newspaper, not one owned by the big guys
Advertising money worth the audience (I SAY YES)
Are we doing this more as a community service or as a way to make money… (I’D SAY THAT’S A REAL QUESTION WE’D BEEN STRUGGLING WITH IN THIS PROJECT OVERALL. I TOOK IT ORIGINALLY TO BE MORE ABOUT A PUBLIC SERVICE AT FIRST, BUT SINCE THE LAST TIME IN
Have a really clear overview of the moderator (WHICH IS SOMETHING I THINK WE ALREADY HAVE, I JUST DIDN’T HAVE ALL DAY TO TALK ABOUT THIS PROJECT.)
It was really quite the learning experience for me being on the other side. I feel less bad for professors than I used to because I can’t tell you how many of them looked like they weren’t giving me their full attention, several half-assed their comments or were playing on their phones the whole time. I guess now I know how they feel, but it’s not like they are any better.
Also, several questions arose that I already stated in my presentation and I had to reanswer them. Maybe that means we should stress them more in our presentation?? Things like how to implement it in the first place, advertising revenue, and moderation of the site were big ones I got questions about.
Thanks guys.
PS – Andrea/Kate, whenever you get a chance, can you send me the powerpoint and script so I can look over it and stuff? I still haven’t gotten it from you.
5 comments:
We were waiting for your feedback as we were attempting to implement into our presentation last week but we hadn't heard from you. Tuesday night is the earlier we can get it to you at this point. It's on the SMC server and we are on Fall Break. I believe it was sent to Christina before break, so if you need it immediately, try contacting her. We'll respond to your presentation feedback shortly as we look for similiarities between yours and ours.
Some response:
1.) I don't think we necessarily need to spend a lot more time looking into what the demographic wants at this point -- that's what the first two weeks we got back from New York were for. We just need to discuss what we found in those sites that were consisten across the board, and probably check out some boys sites since a large part of what we did were girls (we did this, to some extent, at the beginning of our presentation, which you'll see).
2.)Risk of censorship - If this is referring to what groups make the cut and what don't get approved, then this came up in our feedback too. Perhaps we can discuss this in Wednesday night's conference call because we definitely need a clear and validated answer for this.
3.)Streaming video potential - look what I wrote in our feedback about video headlines and then my post about the Girl Scouts.
4.)Content repacked for kids? I don't understand this, but if it refers to certain stories being re-written or "written down," then yes, that was the original decision.
5.)How to convince fearful adults - part of our whole marketing thing we thought was that we had a strength in marketing to fearful adults. For once, emphasize the privacy. Many groups are private. Only the user can see inside the locker. Locker notes can only be sent to people who a.) you know their name and b.) have at least one group in common. Those can be declined. This isn't a gateway to the outside Interent. THIS ISN'T SOCIAL NETWORKING! And this isn't a forum for pointless communication. Market through th news sponsor's site to attract the parents.
6.)The mockups have already been sent to Dianne's sone to be redone and animated, so unfortunately I think this piece of feedback is too late to be effective. However, we can shoot him and email and possibly choose some more time-relevant headlines?
7.)Look for a small community newspaper - I've been thinking about this a lot in the past few days because sadly I spend most of my time thinking about it lately - the setup of our network system, as it stands, is much for conducive to a SMALLer newspaper. So I agree.
8.)Advertising money worth it? This is a huge group of consumers. So maybe it's worth getting a hard statistic on how much this demographic spends on such "convenience items" as these sponsors would likely be selling.
9.)If by "we" you mean whatever news organization hopefully picks it up and carries it out, then this is something that also came up with us and also needs to be discussed Wednesday. Obviously, $$ is the underlying intention of almost any company these days, especially news organizations.
10.)I agree that we have a clear undrstanding of the moderator's role. We dicussed it in our presentation. Look at my post for feedback/our response to that.
Also, to Jordan, keep in mind that when you get the script and PowerPoints we used, they haven't been changed to reflect the feedback. We talked with Marybeth about this and are heavily considering combining them into one. We'd put that hard hitting stuff into the classic PowerPoint and then move into the MockUps and just talk off memory/our undrstanding of this project. The script reflects that, too. There were also some last minute order changes that aren't reflected on the saved script, but just on our hard copies I believe.
Most of what you said was everything that I agreed with. I didn't think it was fair to edit the feedback I received just because I disagreed with it, so don't worry about all those comments you had. Sorry about not getting the feedback up sooner, looks like we were sort of waiting on each other, we should have had better communication. I just wanted to make sure we didn't already have big things in the presentation if they were missing from the ones I had and in the feedback. Oops. Oh well.
I probably wouldn't look at the PP and script until Tuesday anyway, so don't worry about that.
The fearful adults was more along the lines of them allowing their kid on any web site, which I thought was stupid because kids use web sites for everything, even in middle school. (Like that part in Knocked Up where the little niece tells her aunt she googled Murder the other day... lol)
The repackaging did mean rewriting/writing down and I couldn't remember exactly what it meant. BUT it also meant the way a story is laid out (pictures/videos/pullout quotes, etc.) which is a good point, I think. We might want to talk about giving that as an idea during the meeting on Wednesday as well.
Thanks for all your hard work girls and again, sorry about the mix up with feedback.
Hey Jordan, sorry, I forgot to send you the powerpoint before I left school. I'll send it to you tomorrow as soon as I get back. Sorry about that.
some of the responses aren't necessarily thinhgs we have to worry about - rather the organization(s) putting up the lockers have to worry about it. Like the censorship - we don't have to worry about what groups make the cut - we just have to suggest the idea of the groups and give examples, preferably examples of nationally available groups. Each newspaper is going to have relationships with groups in their community.
Same withe privacy features - we just need to suggest that sites typically have privacy statements and the kinds of things they might consider. They have lawyers to figure out the details.
the rewriting might not be as necessarily as ya think. i remember reading somewhere - can't find it at hte moment of course - that hte reading grade level of newspapers is like 5th grade. So if the kiddies using it read at grade level, they can probably read everything in the paper. Repackaging with more pictures, but realistically they should be doing that with all their stories on the web. I wouldn't put a lot of emphasis on this because it would require manpower on their part from the get go - might make it less attractive. It could be a suggestion for the future kind of thing. But if we start off telling htem they have to rewrite all their stories, then we're going to lose them before we get started.
streaming video - if they have some already hten they could repackage it. Bringing in youtube style videos might be tough - unless someone went thru them by hand. Imagine if they were bringing htem in based on keywords and you looked for hillary clinton - might get some stuff the kids weren't quite expecting. Streaming videos made by other users tho would be nice - user generated content made by users of the LT for other LT users so wouldn't have to worry about pervie types looking at little kids for "inspiration". The orgs might have all kinds of videos - promos, training videos - good source of stuff
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