Wednesday, August 8, 2007

3 things

1. I need everyone's contact info - Andrea sent me a copy of what she'd received (thanks) and we're missing info for Micah, Dave, Christina, and Kate

2. It's Wednesday and some people have not posted yet - remember - the requirements are that you post 5 times a week. This week - lots of research and analysis. If you want to be on the project, step up and get the work done.

3. The purpose of the research this week - to pick an audience, figure out what they like to do, and what news needs they have so we can come up with a project for them. People have been putting up some very cool sites and findings. Keep it up. If you come up with some ideas (based on your research) for projects, throw them in too.

Sunday phone call - we need to pick an audience and go forward. So the more we know before then, the better. So - if you want to give your audience a fair shake, research and post.

Yell if you're having trouble finding stuff.

Check out trade journals like American Demographics, Ad Week, Brand Week, Ad Age. Look at magazines that target the same audience (teen vogue for tween girls for instance)

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