Here’s a good Pew article about news habbits.
Some highlights from it:
It seems that young Americans (18-29) (although I’ve heard this really isn’t the trend in Europe) are 42% likely to have picked up a magazine yesterday, while they are only 26% likely to have read a newspaper. I think this clearly means they are looking for a bit more meaning in their news. They want it well researched and thought out. Either that or pictures of Paris and Britney on the cover is too big of a tempt not to buy the mag.
Men are more likely to be online than women. And college-educated people are more likely to get their news online than through any other medium. This is the only place where a college education is a factor in how people get their news.
More people get their news during the daytime than during any other time of the day (morning, evening, night). Which probably means we should be appealing to this age group 18-29 while they are at work or school because they do other activities during the other times of the day.
Late night news has the most equally diverse age groups (meaning that although young people are less likely to watch morning news with their older counterparts, they are more likely to be watching late night news at the same time.)
Also, no surprise here: young Americans tend to channel surf while older people tend to stick to one channel. Which is very apparent to me since my conservative republican grandfather hasn’t taken his kitchen TV off of Fox News in 20 years. Haha.
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